- You must be 18 years or older to take this course. Individuals who are younger than 18 are not eligible to undertake this course
- You must be either an Australian citizen or permanent resident to be eligible to undertake this course
Course Overview
In today’s crowded marketplace, it’s critical for any company to have a solid digital marketing strategy in order to break through the noise, boost customer acquisition, and drive sustainable and scalable growth. People with this expertise are in high-demand across all industries, with over 6,000 roles advertised in Australia alone.
If you want to land a job, our Digital Marketing Transform course is for you. This comprehensive online program will equip you with the full spectrum of theoretical and practical skills required in a well-rounded Digital Marketer.
With an in-depth understanding of key digital marketing tools, channels and techniques, you’ll be able to proficiently run digital marketing initiatives in any organisation, no matter the industry you’re in.
Whether you enter the course as a complete beginner or a working professional from another industry, you’ll be a versatile Marketer by the end of this program and be job-ready right away.
Who's It For?
Our Digital Marketing Transform course is specifically designed for students aspiring to land a coveted role in Digital Marketing.
This course is ideal for:
- Students who want to learn digital marketing and acquire a job quickly without going to uni/college
- Social media marketers, traditional marketing professionals, content writers, or small business owners wanting to gain a job-ready digital marketing skillset
- Communication professionals who are keen to get up to speed quickly with the new digital landscape and gear up with updated approaches to target digital-first natives
- Anyone looking for roles that offer work flexibility and the opportunity to work remotely
Job Outcomes
Potential career outcomes could include:
- SEO Specialist
- Paid Marketing Specialist
- Social Media Specialist
- Digital Marketing Specialist
What You'll Learn
Upon successful completion of the Digital Marketing Transform course, you will be able to:
- Understand the core principles of digital marketing, from SEO and content strategy to paid advertising and social media, providing a strong foundation for your marketing career.
- Learn how to leverage analytics and insights to create effective marketing campaigns that deliver measurable results and drive business growth.
- Acquire the skills to improve a website’s visibility on search engines, increasing organic traffic and attracting relevant audiences.
- Learn to create engaging content across various channels, including blog posts, social media, and email marketing, to capture attention and nurture leads.
- Gain hands-on experience in planning, launching, and managing digital marketing campaigns, from social media advertising to email marketing automation.
- Develop a portfolio showcasing your digital marketing projects and skills, demonstrating your expertise to potential employers.Benefit from 24 weeks of personalized career support, including resume and portfolio review, interview preparation, and job search assistance, accelerating your entry into the digital marketing field.
- Earn Industry Recognition: Receive an industry-recognized certificate and digital credential, validating your skills and enhancing your professional profile.
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- 12 months, self-paced
- 360+ hours of learning
Delivery
- 100% online
Entry Requirements
- As this is a career transformation course there no prerequisites required
Course Features
- Industry vetted curriculum
- Tailored career support
- High quality content
- World-class mentoring
- Mentor on-demand
- Live video classes
- Powerful learning platform
- Social learning
- Industry-recognised certificate
- Active industry connections
- Alumni benefits
- Job guarantee
Assessment
Practical industry-standard assessments include:
- Real-world projects
- Practical assignments
- Portfolio reviews
- Case study presentations
Testimonials
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"The Digital marketing course was truly a life-changing experience. Thanks to an amazing mentor and teacher, a supportive Academy Xi community and very talented fellow students, I was able to fulfil a dream - to start my own sustainability project. I highly recommend this course to anyone who has an entrepreneurial idea and would like to explore it, learning all about digital marketing as you apply it to your project. Thanks, Academy Xi!"Josephine NorthSustainability Marketing & Communications Specialist
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"A word to describe the Digital Marketing course here at Xi would be 'illuminating'. I was struck by the sheer scope of the field. Structured introductions to the vast array of concepts, tools, and theories were followed by deep dives based on the students' needs and interests. This heuristic approach to learning was especially engaging and seriously fun. A journey I'm beyond happy to have taken alongside my fantastic teachers."Sam CleophasGrowth & Strategy Analyst
Subjects
About Academy Xi
Our mission is to transform the world through education by empowering a community of changemakers with the skills to create waves of change and build a future-ready career or business.
To answer the insatiable demand for design and technology capabilities across all industries, we run practical, industry-relevant courses, in Human-Centred Design (UX, UI, Graphic Design and Service Design), Business and Marketing (Agile, Digital Growth Marketing, Product Management and Data Analytics), and New and Emerging Tech (Mixed Reality Design).
Designed and taught by passionate industry experts, our courses empower people and teams with the skills and confidence to stay ahead of the industry curve, build a future-ready career and transform their lives.
