Course Overview
With the rise of new digital platforms like Uber and freelancer.com, and an increasingly competitive and globalised business market, it’s never been more important to understand audience targeting, how to grow your brand, and how to optimise and measure the success of campaigns. You can’t have a thriving business without a high-performing digital marketing strategy.
In this course you’ll gain an effective toolkit to execute an effective and successful digital marketing strategy and learn the skills required to enhance every phase of the marketing funnel. You’ll get an appreciation for all aspects of digital marketing, from identifying customer behaviour and segmentation to cracking SEO strategies and social media campaigns.
Who's It For?
- Junior marketing professionals looking to upskill their digital marketing capabilities to apply to their current role, or to increase their employment opportunities.
- Entrepreneurs with a startup or side hustle in need of the tools and knowledge to launch and scale their project
- Mid-senior managers from non-marketing backgrounds looking to understand how digital marketing strategies can drive business excellence
What You'll Learn
Learn the theory, then get hands-on identifying customer behaviour and segmentation, understanding SEO strategies and driving social-media campaigns. You’ll learn how to amplify messages online, along with the grounding to set up your digital marketing strategy.
Throughout this course, you’ll create an integrated marketing plan, gaining experience in identifying personas and product unique selling propositions (USPs), mapping the customer journey, developing campaign objectives, and creating a channel plan. You’ll be supported by industry experts and mentors, as well as working with a dynamic community of learners from a range of careers and backgrounds.
By the end of this course you’ll be able to:
- Create a multi-channel marketing strategy and an audience development plan, supported by audience, product, context and market analysis
- Create an audience development plan by identifying the key marketing platforms, success metrics and optimisation actions
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- 6 weeks
- 8-10 hours per week
Delivery
- 100% online
- Mentor supported
Entry Requirements
- There are no prerequisites for this course
Pathways
At RMIT Online, we’re committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements.
Why Choose RMIT Online?
- Real world skills: Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
- Industry connected: You’ll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
- Flexible delivery: Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
- Supported community: Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Subjects
About RMIT Online
RMIT Online offers a world-class education that delivers work-ready skills and knowledge to transform your or your teams’ careers. 100% online, built with industry leaders and backed by RMIT.
We offer short courses and degrees at the nexus of business, design and technology, leaning into the future of work needs. We team up with industry leaders and experts to deliver the best in structured, flexible education using the latest digital tools and interactive technologies.
We’re dedicated to our mission of future-ready careers and creating a ‘community of lifelong learners, successfully navigating the world of work’, designed for the future of work.
