Course Overview
It’s official! Digital advertising spend in Australia is now bigger than TV, print and radio combined, according to IAB Australia. Facebook and Google continue to dominate the landscape with the ACCC estimating that 71 cents of every dollar spent on digital advertising in Australia goes to Google or Facebook. A practical understanding of core digital marketing tools including Google and Facebook advertising has now become essential for anyone looking to promote a product or brand, or advance their marketing career.
This course gives you the tools and skills to develop sophisticated marketing campaigns and measure their success in market. You’ll learn to gather insights from Google Analytics to make recommendations to optimise your campaigns, and will put into practice your skills across Google Ads and Facebook Ads.
Who's It For?
- Marketing professionals seeking to upskill with the latest industry tools for implementing and tracking campaigns
- Entrepreneurs with a startup or side hustle, in need of the tools and knowledge to launch or scale their project
- Mid-senior managers from non-marketing backgrounds looking to gain the practical skills needed to run successful marketing campaigns
What You'll Learn
As part of the course, you will learn the skills and best practices to implement, track and optimise multi-channel digital marketing campaigns. You will be building smart marketing campaigns using the latest digital marketing tools. You’ll walk away with a portfolio digital marketing campaign that takes into consideration privacy legislation and ethics, as well as the analytical tools to measure its success.
Throughout this course, you will:
- Plan and build a digital marketing campaign by considering privacy legislation and associated ethics
- Propose relevant email marketing and retargeting strategies
- Select appropriate social media channels to run a marketing campaign
- Analyse the use of metrics to determine if the performance of the campaign was successful
Study Method
- OnlineOnline delivery - online course content with the exception of assessments and work placement
- BlendedBlended delivery - both online course content and partial face to face requirements
- In-classIn class delivery - predominately face to face course content conducted at a specific location
- VirtualVirtual Delivery - Live and interactive classroom-style learning conducted completely online
Duration and Study Load
- 6 weeks
- 8-10 hours per week
Delivery
- 100% online
- Mentor supported
Entry Requirements
- There are no prerequisites for this course
Pathways
At RMIT Online, we’re committed to supporting your lifelong learning journey. Our flexible learning pathways can be tailored to align with your individual educational goals. When taken in combination with other specific Future Skills short courses, this course is eligible for credit into certain RMIT degree programs, subject to entry requirements.
Why Choose RMIT Online?
- Real world skills: Develop skills that have been validated by industry, while getting credentialed by a world-leading university.
- Industry connected: You’ll gain knowledge and practical skills from renowned industry partners who are at the forefront of their field.
- Flexible delivery: Advance your career while you study. RMIT Online courses let you balance work, study and life commitments.
- Supported community: Be guided by a network of industry experts and peers, and supported by our dedicated success team.
Subjects
About RMIT Online
RMIT Online offers a world-class education that delivers work-ready skills and knowledge to transform your or your teams’ careers. 100% online, built with industry leaders and backed by RMIT.
We offer short courses and degrees at the nexus of business, design and technology, leaning into the future of work needs. We team up with industry leaders and experts to deliver the best in structured, flexible education using the latest digital tools and interactive technologies.
We’re dedicated to our mission of future-ready careers and creating a ‘community of lifelong learners, successfully navigating the world of work’, designed for the future of work.
