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How A Married Couple Left Their Corporate Jobs to Create a Thriving Small Business
Any change is hard. It can be difficult to take a leap when you don’t even know what you’re going to land on, and more importantly, to take the plunge into a sea of potential risks. But sometimes, backing yourself and your motivation can be highly rewarding.
We all reach a point where it’s time for us to move on in our careers, whether that means an entirely new change or you want to take a crack at starting a business, there’s a lot that can hold us back from trying. But a good success story can be all it takes to reignite that desire and passion to pursue something meaningful.
That success story comes in the form of Kate and Dave, a husband and wife power duo who launched Good Day Club in 2014 after deciding to leave their corporate jobs to pursue a passion in events, styling and most importantly: vintage furniture.
Good Day Club, a vintage and retro furniture hiring company, provides styling for an array of events, mainly weddings who want to embrace a unique and stylish theme. Now dabbling in very cool neon signs, Kate and Dave are an everyday reminder that change isn’t just possible, but it can pay off.
Kate was a corporate communications manager for 12 years when she started her journey, while Dave worked as a business analyst and project manager. While their corporate jobs allowed them to first meet, it wasn’t their calling. Kate explained to us how the business came about and their journey together to establishing Good Day Club into what it is today.
Kate has always been drawn to the idea of starting her own business but was never sure of what exactly that would look like. “I sort of assumed it would be a communications business, which I’d call CommuniKATE. But I never had the passion for it, I hated making comms plans too much!”, she explains, sharing a laugh with her husband, Dave.
The idea of Good Day Club came to fruition when Kate and Dave were planning their own wedding in 2013, Kate, a vintage lover, had wanted to hire the furniture for their special day, but couldn’t find any businesses that did such a thing.
Her solution; “We’ll just buy it all and start a business!”, she laughs with her husband and co-owner, Dave. “I told this to Dave and he said, ‘What about warehousing and logistics?” and I said it’ll be fine! And it has been quite challenging– but that’s how it came about.”
Kate and Dave spent the next six months travelling Victoria in a borrowed Ute, collecting vintage furniture to use in their wedding. “We filled up one of our spare bedrooms at home. We got the stuff for our wedding, had our wedding and then spent the next few months setting up the business.” Setting up an ABN, accounts and the business plan followed. “At the time we both had our corporate jobs and then I left ANZ on maternity leave in 2015″.
Most career changes don’t happen overnight and normally involve a gradual transition from full-time work. When it comes to small businesses, most in Australia start as a small side-gig before fully taking off. And for Good Day Club, this was no different (especially when it comes to couple jobs).
After going on maternity leave and growing the idea into a fully-fledged small business, Kate had to decide whether it was worth pursuing full time. “That was when someone asked us to style a wedding and I said, ‘Sure why not!’. Once I did that, I couldn’t see myself going back to ANZ. I thought, maybe that chapter had come to a close and I had a glimpse into how much I enjoyed the business and this whole new life– and I said to myself, “Yes, I want that.”
See some of their favourite wedding looks!
Starting a business, what’s it really like?
Of course, starting a business is not easy. Unlike normal career changes, it does involve a lot more upskilling, planning and commitment to make it a successful reality. We asked Kate what her best piece of advice is for anyone looking to make a change and start to turn their own passion into a revenue stream. “A small business is like an analogy of the sprint or the marathon. You think, I really have to go really hard this week and get to this point; but actually, if you want to have a sustainable business long-term, you have to be able to pick yourself up.”
According to Kate and Dave, adaption is the key to getting a small business off the ground. “You have to adapt all the time in small business, I think that’s something we’ve both learnt, that if you’ve constantly done something a certain way, you sometimes have to realise that it doesn’t work maybe three, four or five times.”
The evolution of Good Day Club
How it Began
It all started in 2013 while Kate was exploring a Pinterest board to gather ideas for her and Dave’s upcoming wedding. There was a serious lack of vintage furniture for hire– especially the velvets and vinyls!
What About Logistics?
“Let’s buy furniture we need for the wedding and start a vintage hire business?”
Kate and Dave decided to fix the gap in the market themselves. When Kate proposed the idea, Dave’s first question was: “What about warehousing and logistics?”
We’ll work it out!” was Kate’s reply!
Around Victoria Collecting Furniture
In a borrowed ute, Kate and Dave collected furniture around the state and filled their home.
Ready to Take-Off
In 2014, Good Day Club officially launched. Kate and Dave decided to leave their corporate jobs to pursue their new business venture.
Kate left her communications career in 2015, and Dave following in 2018. Since then Good Day Club has taken off and has become a thriving business
So, what’s the best advice?
What we work hardest for in life we tend to appreciate the most, and having your own business is definitely something that requires a lot of work. For Kate and Dave, the rewarding aspect of seeing your own creation grow and flourish is what makes it so worthwhile. “Watching and seeing the growth, and being like ‘oh I did this, we built this!’, it’s really amazing.” What makes their small business even more rewarding, is the nature of working with couples to plan their dream wedding. “We work with people at the best time of their lives when they’re happy. It’s exciting and that’s extremely rewarding. It can be challenging, but in a really good way.”
Small businesses are unique, in the way that many others in the same situation tend to connect and collaborate more, sharing ideas and advice to help others. “We have our own little networking and dinners and we talk about our challenges and our wins.” Explains Kate. While formal qualifications, like a small business or management course, is definitely worthwhile, experience on the job, in this case, provides a lot of learning.
We asked Kate what her final piece of advice would be to others out there wanting to make a change but still hesitating, “Horror stories don’t work on people, because if they did no one would have children, start a business… people go, ‘that’ll be different for me’ and that’s good! You should definitely take that path. If you have a passion to do something, give it a try.”
Explore their Office
One of the best perks about having your own business? The office that comes with it. Kate and Dave’s beautiful, vibrant office is filled with neons and plants and even features a bright pink and yellow acrylic wall. Our favourite feature? The flying anteater painted on the wall!
Courses to Start Your Story
If you’re inspired to start your own journey and pursue a passion of your own, the best way to get you there is to be backed by the right skills and knowledge. We’ve hand-selected some of the best courses to provide you with everything you need to know to get your own small business up and running.
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Bachelor of Cyber Security CRS1401441
The Bachelor of Cyber Security offered by AIBI Higher Education is a technical course designed to prepare students for entry-level roles leading to an exciting career in Cyber Security. Students will first learn the foundations of information technolog...
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Move up the career ladder without attending a classroom with our nationally accredited CPC40120 Certificate IV in Building and Construction (Building). You’ll learn safety, contracts, structural principles and materials, estimating, and many more skill...
Certificate in III Information Technology Focus on Basic Cyber Security Awareness ICT30120
The ICT30120 – Certificate III in Information Technology – Focus on Basic Cyber Security Awareness will have you study general ICT units that can equip you with the skillset needed to carry out fundamental technical tasks. You’ll also...
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If you want to learn the basics of cloud computing but are also keen to explore the general areas of ICT, our ICT30120 – Certificate III in Information Technology – Focus on Basic Cloud Computing is a great foundational course if you have l...
Certificate III in Information Technology Focus on Programming ICT30120
Want to start a career in programming but lack the skills and experience? The ICT30120 – Certificate III in Information Technology – Focus on Programming is a perfect starter course for those wanting to learn some of the core aspects of the...
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Our ICT30120 – Certificate III in Information Technology – Focus on Web Development is a qualification that can provide you with the training across the ICT fundamentals and to explore some electives in web development. If you decide to go...
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Certificate IV in Business (Administration) BSB40120
Are you looking to expand your business administration skills? Our BSB40120 – Certificate IV in Business (Administration) is a qualification that can get you up to speed if you’re looking for a promotion in this specialisation. If you...
Certificate III in Business (Administration) BSB30120
Elevate Your Career with Career-Focused Units If you’re eager to embark on a career in business administration and require the latest skills and knowledge, the BSB30120 – Certificate III in Business Administration (Release 2) is your perfec...
Diploma of Information Technology ICT50120
Do you live and breathe all things digital? Our ICT50120 – Diploma of Information Technology will provide a generalist overview of the IT industry, helping you feel well-equipped across a wide range of IT areas such as networking, IT support and...
Certificate IV in Information Technology ICT40120
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Certificate IV in Information Technology (Networking) ICT40120
Have a strong passion for computer networking? Our ICT40120 – Certificate IV in Information Technology (Networking) will have you trained up in installing and managing small scale networks, preparing you for job roles like network administrator o...
Certificate IV in Information Technology (Systems Administration Support) ICT40120
Looking to hone your skills in IT and network support? Learn all you need to know on troubleshooting practices, help desk support and customer service through our ICT40120 – Certificate IV in Information Technology (Systems Administration Support...
Certificate IV in Information Technology (Programming) ICT40120
Have a knack for coding? Our ICT40120 – Certificate IV in Information Technology (Programming) will have you exploring programming languages, mobile applications and database creation. This qualification will help you feel prepared in pursuing ju...
Certificate III in Information Technology ICT30120
Are you interested in the IT field but lack experience? The ICT30120 – Certificate III in Information Technology is a qualification that can help you develop the foundational skills needed to start an exciting career in the IT industry, either as...
Diploma of Social Media Marketing 10904NAT
Looking to tap into the exciting world of social media? The 10904NAT – Diploma of Social Media Marketing is a qualification that offers a jump start to a career in this field. If you want to know how to become a social media manager or improve yo...
Diploma of Counselling CHC51015
Learn how to foster a therapeutic relationship with people in vulnerable situations through the practical and theoretical knowledge this comprehensive qualification offers. This course, designed for the Australian community services sector will help yo...
Diploma of Counselling CHC51015
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Certificate IV in Hospitality (Melbourne Only) SIT40422
Our government-funded SIT40422 Certificate IV in Hospitality covers RSA, food handlers certificate (RSF), bar, cocktail making, speed pouring, beer pouring, coffee making, food and beverage service, wine knowledge, how to open/close/manage a venue and...
Alcohol and Other Drugs Short Course
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