Social Media Marketing Courses

Social Media Marketing Courses

Are you interested in how social media works? Ever wondered how social media can be used as an online marketing tool? If so, a social media marketing course should be your first point of call.

Whether you’re a small business owner looking to get more exposure, or you’re already a marketing professional looking to break into this exciting landscape, social media marketing is one of the most powerful tools you can harness in the modern consumer world. 

The importance of social media marketing

Digital marketing is quickly surpassing traditional forms of advertising in both relevance and importance in almost every industry across Australia. As smart phones become more and more important, employees now expect their marketers to understand social media platforms and how they can be incorporated into their organisation’s overall marketing strategy.

Digital marketing plans are now often made up of a mixture of digital marketing campaigns and social media advertising focused towards a target audience. For these campaigns to be successful, marketers need to have a thorough understanding of content creation, trends and which Australian influencers keep up with both, across numerous social media channels.

Social media marketing career outcomes

Completing a social media marketing course can help you move into numerous marketing roles across most industries, both as an in-house employee or contracted freelancer. Some common roles include: 

• Social media manager
• Digital marketing manager
• Content manager
• Content marketing manager
• Social media consultant
• Social media strategist
• Content marketing strategist
• Digital marketing assistant

Marketing and advertising professionals – job outlook

• The broader Australian marketing industry is expected to grow quickly in the next few years. Employment opportunities are expected to grow by almost 22% by 2024.
• Australia‘s social media advertising market is currently estimated to be the 5th largest in the world, according to the Statista 2021 market report.
• Australia‘s social media advertising market is expected to be worth $3701.6 million AUD by 2024.
• Most marketers choose to work full-time with the average working week being 44 hours. 
• On average, an experienced, full-time employee in marketing or advertising earns approximately $90,300.

Types of social media marketing courses

Diplomas

Diplomas of social media or digital marketing are comprehensive but specialised qualifications that ensure you’ll be job ready for any social media marketing specific role. This qualification can be completed both as specialised further study or on its own, depending on your career goals.

Diplomas are anywhere between one-two years in length, however both part time and full time study loads are possible. You will develop a diverse skill set in the digital landscape, one of the most important being how to drive audience reach and optimise engagement for real world results. 

Some digital marketing courses will also touch on email marketing and SEO (search engine optimisation), to help supplement social media efforts. 

Bachelor degrees

A Bachelor of Digital Media is typically 2-3 years of full time study and encompasses the digital media landscape as a whole. These qualifications now hone in on the importance of social media marketing, ensuring graduates are well-versed in all things Snapchat, LinkedIn, Facebook, Instagram, TikTok and more.

Social media marketing courses online

If you’re pressed for time and won’t be able to attend a campus multiple times a week, an online course may be perfect for you. Most online courses allow you to study when and where you like, without the pressure of deadlines!

If you’re a whiz on the internet and are genuinely interested in all things influencers, trends, content creation, and brand building enrol in a social media course today to kickstart your exciting new career!